Bluecore News eCommerce Industry Analyst, Brendan Witcher, to Keynote 2016 Bluecore Summit

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By Sarah Cascone

It’s that time of year again! This September, we’re reconvening back in the big city for Bluecore’s second annual Explore Summit, where we’ll break down how marketers are understanding and engaging their customers authentically, in the most innovative and realistic manner across channels. Our goal is to create an exceptional one-day experience that delivers maximum value in exchange for your time spent out of the office. With the right mix of presentations, demonstrations and collaborative conversations, you’ll leave this event inspired and educated on ways to immediately impact your business.

To kick off unveiling an amazing lineup of presenters, Bluecore is excited to announce Brendan Witcher, Forrester Research Principal Analyst, as our featured keynote speaker. Witcher is a leading expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also a noted authority on technology developments that affect both online and offline. At the Bluecore Explore Summit, Witcher will be speaking on The Evolution of Personalization: Making the Move to Individualized Engagement. 

In his research with Forrester, Witcher covers consumer-oriented topics, such as eCommerce forecasting and trends, customer experience management, personalization, engagement strategies, customer service solutions, and conversion optimization within retail, CPGs, B2B, financial services, media, entertainment, hospitality, and the public sector. Although he applies this knowledge to a variety of industries, he spends the majority of his consulting time with eCommerce companies that are at the forefront of dealing with digital disruption.

Before joining Forrester, Witcher earned 25 years of experience working for enterprise organizations in both hospitality and retail. During that time, he led significant digital transformation projects, including selection and integration of enterprise platforms, as well as eCommerce support systems and customer-facing technology solutions. He has held multiple leadership positions for retailers like Guitar Center and Harry & David with roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM.

We’re incredibly excited to have Brendan joining us at our Explore Summit this year and look forward to him sharing his insights on stage.

Interested in attending? Learn more about the Explore Summit and request an invite here.

 

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