A Marketing Leader's Guide to the Data-Centric Marketing Revolution

Research and analysis reveal key learnings in creating more data-centric, streamlined marketing organizations in 2016 through changes in data, technology and personnel

83%

of marketers are investing in automation technology to free personnel's time to focus on revenue producing activities

67%

of marketers are planning to invest in personnel skilled with data in 2016

The question is no longer why personalization in marketing is impactful, it is purely how?

Technology Blockers

Nearly half of all marketers believe they don't have the proper technology to get insights from their data

People

The vast majority of organizations are prioritizing the hiring of personnel who are skilled at data analysis

Data

A complete picture of your customer profile includes capturing online and offline data across channels

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