of marketers are investing in automation technology to free personnel's time to focus on revenue producing activities
of marketers are planning to invest in personnel skilled with data in 2016
The question is no longer why personalization in marketing is impactful, it is purely how?
Nearly half of all marketers believe they don't have the proper technology to get insights from their data
The vast majority of organizations are prioritizing the hiring of personnel who are skilled at data analysis
A complete picture of your customer profile includes capturing online and offline data across channels