Tommy Hilfiger Case Study

How Tommy Hilfger was able to launch and customize triggered emails with Bluecore in hours or days instead of weeks or months.


Open Rate Average


Abandoned Cart Conversion

"We always look for vendors that are easy to work with and able to optimize our program on the fly. Bluecore checks both boxes."

A/B testing and Optimization

A/B testing and optimization were a top priority for Tommy Hilfiger. Working with Bluecore, they tested dozens of variables and discovered best practices that have raised the performance of their entire email program.

Over 300,000 Triggered Emails

Since May 2014, Tommy Hilfiger has sent over 300,000 triggered emails with an average open rate of 27.03% and average conversion rate of 6.53%.

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Integrate with Ease

Bluecore integrates in weeks, not months, with no data feeds required. On average, Bluecore partners go live in less than 45 days, integrating directly with your existing ESP and eCommerce platform.

Harness Untapped Data

Marketers gain complete control, eliminate organizational bottlenecks, and drive more impact by taking immediate action on valuable behavioral data.

Launch at Scale

Bluecore’s single system unlocks incremental revenue through behavioral triggers, product notifications and Live Segments with ease.

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