Email Mind Shift: The Truth About Triggered Email Marketing Programs

Identify and discard misconceptions about triggered email technology and unlock new potential in your email marketing program.


of marketers believe it will take 5 weeks or more to integrate a triggered email marketing program


nearly 3/4's of marketers who do not have a triggered email marketing program use limited triggers (1-3) to initiate emails

Separating Fact from Fiction and Building a Path Forward

Stale beliefs rooted in old attitudes and negative experiences have left many digital marketers with a deep misunderstanding about the integration, ongoing effort, and degree of customization a triggered email platform requires.

Blue Nile Research recently surveyed marketing executives about their triggered email program attitudes and beliefs to create a report that identifies misconceptions while offering insight into new realities.

This study exposes old beliefs about triggered email technology and how they differ from the capabilities of modern platforms, closing with real-world examples of retailers who have generated amazing results quickly with their triggered email platforms.

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Bluecore integrates in weeks, not months, with no data feeds required. On average, Bluecore partners go live in less than 45 days, integrating directly with your existing ESP and eCommerce platform.

Harness Untapped Data

Marketers gain complete control, eliminate organizational bottlenecks, and drive more impact by taking immediate action on valuable behavioral data.

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Bluecore’s single system unlocks incremental revenue through behavioral triggers, product notifications and Live Segments with ease.

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