Email Mind Shift: The Truth About Triggered Email Marketing Programs

Identify and discard misconceptions about triggered email technology and unlock new potential in your email marketing program.

65%

of marketers believe it will take 5 weeks or more to integrate a triggered email marketing program

3/4

nearly 3/4's of marketers who do not have a triggered email marketing program use limited triggers (1-3) to initiate emails

Separating Fact from Fiction and Building a Path Forward

Stale beliefs rooted in old attitudes and negative experiences have left many digital marketers with a deep misunderstanding about the integration, ongoing effort, and degree of customization a triggered email platform requires.

Blue Nile Research recently surveyed marketing executives about their triggered email program attitudes and beliefs to create a report that identifies misconceptions while offering insight into new realities.

This study exposes old beliefs about triggered email technology and how they differ from the capabilities of modern platforms, closing with real-world examples of retailers who have generated amazing results quickly with their triggered email platforms.

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