Every Day Should Feel This Good: How vineyard vines Sees a Whale of ROI with Bluecore

How Bluecore helped vineyard vines engage with customers at a 1:1 level, provide loyal customers with the best experience at every touchpoint and gain a deeper understanding of customers and products.

759%

Increase in RPE with Bluecore's Predictive Audiences

182%

Lift in Facebook ROI for targeted Bluecore audiences

“Bluecore gives us the opportunity to speak on a 1:1 basis with our customers. Having data about our customers’ activities as well as their likelihood to take certain actions and then being able to make quick marketing decisions and launch campaigns off of that data is really working for us.”

Engaging with customers at a 1:1 level

Bluecore helped vineyard vines overhaul its batch and blast approach to email marketing by integrating behavioral data and predictive algorithms to make high-volume campaign sends unique to each recipient

Providing loyal customers with the best experience at every touchpoint

vineyard vines uses Bluecore to target customers in a personalized manner across more than just email and determine the best channel mix for each customer

Gaining a deeper understanding of customers and products

With Bluecore, vineyard vines can view detailed audience insights to better understand customer health and engagement with products

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